Privacy Policy for KD Creatives, Inc. DBA Big Little Feelings

Last Updated: February 19, 2025.

This privacy policy (“Policy”) describes how KD Creatives, Inc., DBA Big Little Feelings (“Big Little Feelings,” “we,” “us,” or “our”) uses and protects Personal Information of people who visit our website at www.biglittlefeelings.com (the “Site”) and Big Little Feelings-controlled social media pages (including Facebook, Instagram, and Twitter), join our mailing list, purchase a product from us, apply for a job with us, or otherwise use our services (collectively, the “Services”).

This Policy applies to all visitors, users, and others who access the Services. Please read the Policy carefully to understand our practices regarding your Personal Information and how we will treat it. 

If you provide us with Personal Information related to anyone other than yourself, please note that you are responsible for complying with all privacy and data protection laws prior to providing that information to us (including obtaining consent, if required).

So we are clear about the terminology we are using, when we use the phrase “Personal Information” in this Policy, we mean information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked with you.

WHAT WE COLLECT

We may collect your Personal Information in several ways. 

Information You Give Us

We may collect Personal Information you choose to provide to us.

If you choose to contact us or participate in an offer via the Site, you will provide Personal Information such as your name and email address. If you opt to join our mailing list or subscribe to our email newsletter, you provide your email address.

You may choose to create an account with us (“Account”) to make a purchase and to receive updates from us. When you create an Account to purchase a product, you provide Personal Information that we use to verify and fulfill orders you may place via the Site, to communicate with you about such orders, and for marketing purposes.

When you make a purchase, we may use third-party Service Providers, (as defined below) to host our checkout process. You will provide certain Personal Information, including your name, shipping and billing address(es), email address and payment information, which our Service Providers will process on our behalf. We receive information about your purchase, including your name, email address, billing and/or shipping address(es), , and may use this information to verify and fulfill your order, to communicate with you about your order, and for marketing purposes. Notably, purchasing a product from us requires that you provide us with your email address, and doing automatically adds you to our email marketing list. You can unsubscribe from our email marketing list at given time.

When you purchase or return a product, we collect information about the transaction such as the product details, date and location of the transaction, and any reasons provided for a return. If we encounter a problem when processing your transaction, your Personal Information may be used to contact you.

You may choose to submit a product review to us via a third-party service (e.g., Yotpo), in which case you may be asked to provide your name, email address, and some demographic information. We may use this information to verify your purchase. The content of reviews is public so any information you submit as part of a review can be seen or used by other visitors to the Site, and you are solely responsible for any such information.

If you apply for employment with us, we will collect Personal Information related to your potential employment, including your education and employment history, address and contact information, demographic information, and any other information included in your resume or application. 

Information From Third Parties

We may collect Personal Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, Internet or mobile service providers, recruiters and job application portals, and background check providers.

Information Automatically Collected

We may use certain technologies to automatically log information about you and your computer or mobile device, and how you use and interact with the Services. For example, when you access the Services, we may log your operating system type, browser type and language, the pages you viewed, how long you spent on a page, access times, Internet protocol (IP) address, your mobile device ID, mobile device serial number, unique user ID, wireless carrier, and information about your use of and actions on the Services. 

Cookies and Other Tracking Technologies

We and our Service Providers (defined below) may use cookies and similar technologies to collect usage and browser information about how you use our Site. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Site, to enhance your experience through personalization, and to help us better understand the features of our Site that you and other users are most interested in.

Website Delivery and Appearance – We may use third-party cookie providers to enable certain customer interaction opportunities, content delivery (like audio or video), or other service capabilities. Examples include, but are not limited to, the following functionality:

• Content Delivery: We partner with Service Providers to host our Site and deliver specific content in support of our Services. For example, we use Google Fonts to serve fonts on our Site. For more information about how Google collects and uses your data, visit Google’s Privacy Notice. We may also use third-party providers to serve video content.

• Customer Interaction: We enhance our customer interactions by offering features like payment processors to facilitate online payments. Each of these offerings is governed by the terms, conditions, and policies of the underlying Service Provider. 

Website Analytics and Session Replay – We may use analytics and session replay services that collect your Personal Information, to assist us with analyzing our Site traffic and site usage to optimize, maintain, and secure our Site and inform subsequent business decisions (including, e.g., advertising). These include, but are not limited to, the following third-party services: 

• Google Analytics: To learn more about how Google uses data, visit Google’s Privacy Notice and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites. 

• Meta Pixels: We use Meta pixels to track user activity on our Site and improve downstream offerings, including interest-based advertising for our services and those of our partners and service providers.

Interest-Based Advertising – We may also allow or enable third parties to collect Personal Information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising (also called “targeted” or “cross-context behavioral” advertising) occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in interest-based advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you. We do not control these third parties’ collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Examples of the third-party service providers we may engage to serve interest-based advertisements include Google Ads (including Google Dynamic Remarketing and DoubleClick) and Meta Ads (including Meta Pixels and Facebook advertising services). 

Cookie Choices

 To manage your preferences with respect to these technologies, you can: 

• Visit our preferences page, or customize your browser settings to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Site may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.

• Block the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt-out pages of the self-regulatory programs of which those companies are members: National Advertising Initiative and Digital Advertising Alliance. Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit. 

• Review and execute any provider-specific instructions to customize your preferences or opt-out of certain processing, including interest-based advertising, by third-party service providers. For example, to opt-out of this type of advertising by Google, customize your ad preferences, or limit Google’s collection or use of your data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. 

Mobile/SMS Messaging

When you create an Account or place an order through our Services, you may provide us with your mobile phone number and opt in to receive certain text or SMS messages (“SMS Messages”) from and on behalf of Big Little Feelings through your wireless provider to the mobile number you provided. For example, the Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart, and we may send you an SMS Message reminder to review the items in your cart.

We may also, with your opt-in, send you SMS Messages as part of a marketing campaign. We will not share your opt-in to receive SMS Message with any third party for purposes unrelated to providing you SMS Messages related to that campaign. However, we may share your Personal Information, including your mobile number and SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other Service Providers who assist us in the delivery of SMS Messages.

Our SMS Terms of Service govern your rights and obligations when using the Services to receive SMS Messages from us.

USE OF PERSONAL INFORMATION

We use your Personal Information to provide, support, personalize, and make our Services more relevant and useful to you and others.

We may use the Personal Information we collect from and about you:

• to present our Site, our products, and the Services to you;

• to provide you with information, products, or services that you request;

• to monitor and analyze usage and trends and personalize and improve the Services and your experience using the Services;

• to respond to your comments and questions and provide customer service  send information including confirmations, invoices, notices, updates, security alerts, and support and administrative messages;

• to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity;

• as part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy; and/or

• to fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.

Additionally, we may use your Personal Information to contact you about our products and services that may be of interest to you. Our marketing emails tell you how to opt-out or unsubscribe. If you opt-out of marketing emails, we may still send you non-marketing emails and notifications, which may include information about your Account, your purchases, our business dealings with you, and updates regarding our policies.

If you are applying for employment with us, we also use Personal Information to process your job application, to verify the information you have provided in your application, conduct interviews, perform background and reference checks, to communicate with you and answer your questions, to confirm your eligibility for employment, and improve our recruiting processes. We may also save your Personal Information for future employment opportunities with us.

SHARING OF PERSONAL INFORMATION

We will not disclose your Personal Information to third parties other than as described in this Policy. We may share your Personal Information in the following circumstances:

• Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.

• Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business and marketing purposes, including providing you with information about the Services we think may be of interest to you.

• Business Partners – We may disclose Personal Information with trusted business partners. For example, we may disclose your Personal Information with a company whose products or services we think may be of interest to you or who we co-sponsor a promotion or service with. 

• Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights.

• Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to: (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request; (b) enforce or investigate a potential violation of any agreement you have with us; (c) detect, prevent, or otherwise respond to fraud, security or technical concerns; (d) support auditing and compliance functions; or (e) protect the rights, property, or safety of Big Little Feelings, its employees and customers, or the public against harm.

• Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

If another entity acquires us or our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Policy.

SERVICE PROVIDERS

We may also disclose your Personal Information to third parties to perform functions related to the Services (“Service Providers”). Service Providers may have access to your Personal Information needed to perform their business functions but may not use or share that Personal Information for other purposes. For example, we may use Service Providers to process and fulfill orders and returns, process payments and refunds, deliver packages, provide customer service, collect and manage product reviews, send or manage marketing emails or surveys, and perform services related to the design, maintenance, and improvement of the Site and our Services.

LINKS TO OTHER SITES

The Services may contain links to other third-party websites or applications. Any information you provide on those sites is subject to that third party’s privacy policy. Our Policy does not apply to such sites, and we are not responsible for the privacy and security practices and policies of those third-party sites or applications.

EXERCISING YOUR PRIVACY RIGHTS

Depending on where you live, you may have the following rights with respect to your Personal Information under applicable data protection laws:

• Access – The right to request access to and obtain a copy of any Personal Information we may have about you.

• Deletion – The right to delete your Personal Information that we have collected or obtained, subject to certain exceptions.

• Correction – The right to request that we correct any inaccuracies in your Personal Information, subject to certain exceptions.

• Opt Out of Certain Processing – The right to: (a) opt out of the processing of your Personal Information for purposes of targeted advertising, (b) opt out of the sale of your Personal Information; (c) limit the use of your sensitive Personal Information (if applicable), and (d) opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (if applicable). We do not collect or process sensitive Personal Information outside of purposes permitted by law (such as section 7027(m) under the California Consumer Privacy Act Regulations), so we do not offer the option to limit its use. We also do not profile you or other individuals in a manner that would result in legal or similarly significant effects, so we do not offer an opt out.

• Objection/Restriction of Processing – The right to object or restrict us from processing your Personal Information in certain circumstances.

• Withdraw Consent – The right to withdraw your consent where we are relying on your consent to process your Personal Information.

• Automated Decision-Making – The right to know when you are subject to automated decision-making, the Personal Information used to render the decision, the principal factors and parameters involved in the decision, and human review or correction of the decision (or its underlying data, where appropriate). You may also have the right to consent or opt out of this automated decision-making, depending on your location. We do not, at this time, use your Personal Information to engage in automated decision-making

• Lodge a Complaint – The right to lodge a complaint with a supervisory authority, attorney general, or other regulatory agency if you believe we have violated any of the rights afforded to you under applicable data protection laws. We encourage you to first reach out to us so we have an opportunity to address your concerns directly before you do so.

To exercise any of the privacy rights afforded to you under applicable data protection laws, e-mail us at hello@biglittlefeelings.com. You may also exercise your opt-out rights by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) through your browser or device. We honor Opt-Out Preference Signals, including GPC. If you choose to use an Opt-Out Preference Signal, you will need to turn it on for each supported browser or browser extension you use.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Policy. However, should you withdraw your consent or object to processing of your Personal Information, or if you choose not to provide certain Personal Information, we may be unable to provide some, or all, of our Services to you. 

Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your Personal Information. We must verify your identity before fulfilling your requests, and if we cannot verify your identity, we may request additional information from you. If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

OUR COMMITMENT TOWARDS CHILDREN’S PRIVACY

We do not direct the Services to, nor do we knowingly collect any Personal Information from, children under 16. Children under 16 are not eligible to use the Services. If we learn that a user is under 16 years of age, we will take steps to remove that user’s Personal Information from our databases and to prevent the user from utilizing the Services.

NOTIFICATION CHOICES

Big Little Feelings may send you emails and notifications regarding activities on the Services. We may also communicate with you via informational, transactional, or marketing emails.

You may choose to unsubscribe from marketing emails by clicking “Unsubscribe” from the email. If you unsubscribe, we may still need to send you non-marketing emails about your Account or your business dealings with us.

SECURITY OF YOUR PERSONAL INFORMATION

We are committed to protecting the security of your Personal Information. We have taken certain physical, administrative, and technical steps to help safeguard the information we collect from and about you. While we take steps to help ensure the integrity and security of our network and systems, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We retain your information for as long as needed to: (1) conduct business with you; (2) fulfill the purposes outlined in this Policy; and (3) comply with our legal obligations, resolve disputes, and enforce any agreements.

Criteria we will use to determine how long to retain your Personal Information include the nature and length of our business relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing business purpose for retaining your Personal Information, such as communicating with you about ongoing or prospective Services you requested.

CALIFORNIA RESIDENTS

This section provides additional information regarding Big Little Feelings’ practices pursuant to the California Consumer Privacy Act of 2018 and its implementing regulations, as amended by the California Consumer Privacy Act (“CCPA”), where “Personal Information” has the definition set forth in the CCPA.

Please see the below chart for detailed information about the categories of Personal Information we have collected from California residents during the twelve months preceding the date on which this Policy was last updated and the categories of third parties to whom we sell or “Share” Personal Information. For the purposes of this Section “Share” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to a third party for cross-context behavioral advertising.

For each category of Personal Information set forth in the chart below, the categories of third parties to whom we disclose it for a business or commercial purpose are set forth in the Sharing of Personal Information section above. 

California Shine the Light – Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us at hello@biglittlefeelings.com. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.

INTERNATIONAL USE AND CROSS-BORDER DATA TRANSFERS

Our Site is intended for use only by persons located in the United States. If you are visiting our Site from outside of the United States, please note that our Site is hosted in the United States. Where permitted by applicable law, we may transfer the personal data we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Policy. 

CONTACT INFORMATION

We welcome your comments or questions about this Policy. You may contact us at hello@biglittlefeelings.com.

CHANGES TO PRIVACY POLICY

We may modify this Policy from time to time. If we make any changes, we will change the Last Updated date above. We also may provide additional notice, as applicable, depending on the type of change. If you object to any changes, you may stop using the Services. Your continued use of the Services after we publish or otherwise provide notice about our changes to the Policy means that you are consenting to the updated Policy.